![]() ![]() (He didn’t name the abstainer, but Disney would seem the shoo-in candidate, given that Star Wars and Marvel have been key Lego crossover franchises in the past but that the company makes its own toys-to-life game, Infinity.) “Barring one licenser, everyone we talked to said yes,” says Burton. “When you can sell a toy pack branded Back to the Future, then from a financial point of view, Universal will feel more comfortable.” “We made a list of the best franchises that we wanted to have in the game,” says Burton. By the time we did a DC Comics game, someone on my team noticed that the Harley Quinn character model we designed for the game is the exact one they eventually used for the toy.” When we did the first Star Wars game, our character designs were based on the existing toys. “And things have gotten more synergistic with Lego. “Lego has had double digit profit growth for the last ten years, which just so happens to coincide with when we launched the games,” says Burton. during the month of July.Īlong the way, the games have introduced many to the toy line. Traveller’s Tales’ Lego games have sold a combined 150 million-plus 2 units, and that was before the release of Lego Jurassic World, which was the best-selling game in the U.S. “You add the right music, the right sound effects, the right voices, and these cute little characters that are so endearing and funny are also somehow very…official,” Burton says. The devs also took pains to license every bit of the movies, so Lego Gandalf sounds exactly like Sir Ian McKellen, and Howard Shore’s booming score accompanies him wherever he goes. “But he truly believes that he is the Gandalf, just like Buzz Lightyear believes that he’s an actual a Space Ranger,” says Burton. He has maize-yellow skin, a squat squared-off torso, and a ridiculous waddling gate. What’s the secret to the franchise’s appeal? Look at Lego Gandalf. ![]()
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